I help companies explore and express their unique value to customers, employees, and candidates.
Collecting and aligning structured insights and audience motives to visual, verbal, and experiential strategies.
Applying emerging platforms and media toward complex communication challenges.
Delivering compelling presentations, focus groups, workshops, interviews, and content to maximize impact.
Middlesex, NJ 08846, USA
+1 (732) 236-1837
- 01/2017 – present
- Ray Ferreira Communications Strategies. Middlesex, NJ
- 04/1998 – 01/2017
- BNO, a creative agency. Somerville, NJ
- VP Employer Communications
- 11/1996 – 04/1998
- Integrated Computer Management. Roseland, NJ
- Marketing Communications Director
- 09/1986 – 10/1996
- SGC Creative Group. Raritan, NJ
- Founder/Managing Director
- 06/1980 – 09/1986
- The Interstate Network. Plainfield, NJ
- Account Executive
Brand Message Development
Aligning value propositions with audience motives and aspirations. Developing strategic message platforms.
Identifying and integrating social/digital ecosystems. Designing effective inbound-marketing strategies.
Social Media Strategy
Developing content and media that attracts and engages the right audience. Building brand awareness through social presence.