Ray Ferreira

> Brand Research & InsightsCommunication StrategiesContent Development

Timeline

Hard-working with broad experience in marketing, brand strategy and employer communications…

My range of experience makes me equally suited to develop solutions for live events, digital experiences or content marketing.

Personal qualities

Always a team player. Always results-driven.

Analytical

Solutions have to begin with marketplace insights and strategic goals. Once I have those, I’m ready to diagram an effective solution.

Creative

Creativity is a magnet for audience engagement. I look for creative solutions that drive powerful and rewarding user experiences.

Engaging

I try to tap into people’s best thinking when presenting a new idea. Listening for collaborative feedback always gets me energized.

Tech-Savvy

Constant evolution is the driver for new and improved user experiences. Technology almost always offers a new opportunity to stand apart.

Professional Timeline

Success = Learning + Impact

I’m happy to provide more detailed discussion about each of the experiences listed here, including case summaries, upon request.

  • Jan 2017 - ...

    Ray Ferreira Communications Strategies

    Principal
    Delivering freelance and retained communications strategies, focused on providing differentiated brand positioning, engaging communication plans and high-impact content in the form of story-telling written copy, persuasive presentations, engaging off-camera interviews and energetic workshops.
  • Apr 1998 - Jan 2017

    BNO, A Creative Agency

    VP Employer Communications... VP Strategy... Creative Director, Copy... Director, Client Services...
    Led strategy across a range of employer communication, healthcare, transportation and financial services accounts. Developed relationships with leading US and global businesses. Designed and facilitated brand discovery workshops, focus-group research, off-camera interviews and C-suite presentations. Pitched and won new businesses from companies ranging from regional startups to Fortune-50 global leaders.
  • Nov 1996 - Apr 1998

    Integrated Computer Management

    Marketing Communications Director
    Redeveloped corporate brand, value proposition, and identity system, reporting directly to CEO. Redesigned and developed corporate website and trade show booth to serve two key service segments. Established service line briefing kit for sales teams. Engaged media for regional and national business-page coverage. Oversaw agency relationship for all PR activities. Let recruitment marketing campaign development.
  • Sep 1986 - Oct 1996

    SGC Creative Group, Inc.

    Founder and Managing Director
    Led design, strategy, and copy for this 12-person communication design firm, working verticals of power engineering, global transportation, telecommunications, pharmaceutical R&D, consumer healthcare and vision care. Develop early web and interactive experiences for Fortune-500 companies in transportation and power engineering.
  • Jun 1980 - Sep 1986

    The Interstate Network

    Account Executive... Quality Control Manager... Intern
    Led account team for printing and pre-press services across verticals of pharmaceutical packaging, electronic components, public relations and foods. Advised teams on color reproduction, paper handling, prepress automation and facilities design. Instituted company's first six-sigma quality assurance program for project intake, prepress, raw materials, pressroom, and bindery operations.
 

Education

Rochester Institute of Techology – Bachelor of Science, Publishing Technology and Management

Academic focus on Photographic Science, Digital Imaging, Computer Systems in the Graphic Arts, Financial Controls, Cost-Management and Estimating Systems, and Publishing Management. Independent studies in Quality Control for Color Printing and Advanced Computer Applications for Estimating and Analytics. Managing Editor for RIT’s weekly student newsmagazine. Publisher of RIT’s Monthly Student Activities Calendar. Graduated with honors.