Marketing Strategist
FOR THE PRINTING INDUSTRY
I’ve worked in and partnered with the Printing Industry for more than 40 years.
The Printing Industry is a unique blend of custom manufacturing and business services; of mature and emerging technologies; and of broad, multi-channel marketing opportunities. Expressing your unique blend of value requires broad experience and industry-specific know-how.
If you’re ready to move your printing business forward, I’m ready to apply my experience and know-how to deliver real results.
Marketing Strategist
FOR THE PRINTING INDUSTRY
I’ve worked in and partnered with the Printing Industry for more than 40 years.
The Printing Industry is a unique blend of custom manufacturing and business services; of mature and emerging technologies; and of broad, multi-channel marketing opportunities. Expressing your unique blend of value requires broad experience and industry-specific know-how.
If you’re ready to move your printing business forward, I’m ready to apply my experience and know-how to deliver real results.
The Frustration You Already Know
… AND IT HAPPENS THROUGHOUT OUR INDUSTRY.
- You want to build a solid pipeline of business but you can’t quite get a handle on the secret sauce your customers love.
- Your team hustles to develop content, promotions, or videos and yet meaningful engagement remains low.
- You see dozens of potential tools that can streamline your marketing process, but you just don’t know where to start.
It makes sense that your people know your business best. You’ve probably formed an internal specialty team with top-performing sales and service staff. Unfortunately, when you’re drawing on resources that are already at their max, it’s hard to get an ‘above-and-beyond’ project off the ground.
This can… and does… slow an otherwise successful business to a crawl. It adds pressure, stress, and missed opportunities. And it doesn’t help your team feel good about their impact.
Let’s Build Demand for Your Business
… AND LET’S DO IT NOW.
As an outsider to your organization — one who’s been in strategic marketing for decades — I can move you and your team quickly past this pain. My tested methodology taps into your team’s expertise and gets to the root of what sets your brand apart for your best customers.
… AND HERE’S A HINT: IT HAS NOTHING TO DO WITH YOUR EQUIPMENT LIST.
As a fractional member of your team, I’ll lead a process to bring your secret sauce to the surface. Together, we’ll develop a strategy, messaging, and a way of working that will delight every new prospect you engage.
The Frustration
You Already Know
AND IT HAPPENS
THROUGHOUT OUR INDUSTRY.
- You want to build a solid pipeline of business but you can’t quite get a handle on the secret sauce your customers love.
- Your team hustles to develop content, promotions, or videos and yet meaningful engagement remains low.
- You see dozens of potential tools that can streamline your marketing process, but you just don’t know where to start.
It makes sense that your people know your business best. You’ve probably formed an internal specialty team with top-performing sales and service staff. Unfortunately, when you’re drawing on resources that are already at their max, it’s hard to get an ‘above-and-beyond’ project off the ground.
This can… and does… slow an otherwise successful business to a crawl. It adds pressure, stress, and missed opportunities. And it doesn’t help your team feel good about their impact.
Let’s Build Demand for Your Business
… AND LET’S DO IT NOW.
As an outsider to your organization — one who’s been in strategic marketing for decades — I can move you and your team quickly past this pain. My tested methodology taps into your team’s expertise and gets to the root of what sets your brand apart for your best customers.
… AND HERE’S A HINT: IT HAS NOTHING TO DO WITH YOUR EQUIPMENT LIST.
As a fractional member of your team, I’ll lead a process to bring your secret sauce to the surface. Together, we’ll develop a strategy, messaging, and a way of working that will delight every new prospect you engage.
Services
Chief Marketing Officer
Role:
Fractional lead marketing partner for your entire business.
Goal:
Connect your long term business goals to a comprehensive marketing strategy.
Timeline:
2 to 3 years, 90-day renewal
Scope:
- Marketing operations oversight
- Detailed plan & budgets
- Extensive staff training and development
- Hiring staff and/or outside team members
- External agency oversight
Marketing Director
Role:
Temporary strategic and creative director for a broad marketing initiative
Goal:
Develop and lead creative strategy for a broad marketing initiative.
Timeline:
6 months to 2 years, 90-day renewal
Scope:
- Establish a mixed external and internal team
- Strategic plan and budget
- Staff development and leadership training
Project Director
Role:
Creative and strategic lead for one carefully defined project
Goal:
Establish the most efficient and effective path to project completion.
Timeline:
1 to 6 months
Scope:
- Increase internal and external team capacity
- Always, strategic project alignment
- Execution of a high-quality, high-impact project
Not sure which service is best for your business… no problem. Let’s schedule a short call to discuss your needs and answer any questions you have.
Some of My Projects
Client Endorsements
About Me
My career in printing began when I earned a degree in Printing Management and Sciences from Rochester Institute of Technology. My academic focus on imaging technology, business systems for the graphic arts, and quality control led me toward an immersive experience in commercial printing, workflow design, and pre-press technologies.
My love for helping customers solve business problems led me pretty quickly into a series of technical service and sales roles with a highly-regarded printing equipment supplier, well-known regional pre-press services company, and a commercial printing and marketing services provider here in the New York Metro area.
Success in selling is all about aligning with the customer’s perspective. Those years I spent selling printing systems, pre-press services, and commercial printing helped me refine a vital a consultative-selling approach.
For me, selling quickly turned into business building as I established and grew several small design, strategic marketing, and service bureau businesses in the 1990s. In the 2000s and 2010s I refocused my work on team building, sales, and relationship building, leading an ad agency team to expand its reach within a range of Fortune-100 businesses. That work required fast adaptation to new communications technologies, attention to evidence-based marketing, and artful courtship of global business leaders.
In early 2017, I found an opportunity — or maybe it found me — to break out on my own and return to my roots of helping small to midsize printing businesses apply big-business methods to grow their teams, processes, brands, and business success. Today, I help printing owners and print-related consulting groups create strong brands, outstanding customer journeys, and capable marketing teams for the 2020s and beyond.
Is there a piece of my experience that can bring success to your organization? I’ll bet there is.
Contact Me
Let's schedule a short call to discuss your needs and answer any questions you have.